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Primordial Passion: Artistic Jewellery Pirro's Masterpiece of Albanian Heritage



Albania, a picturesque Balkan nation, boasts a rich cultural heritage, particularly evident in its intricate filigree jewelry. Artistic Jewellery Pirro, a leading brand championing Albanian craftsmanship, has unveiled its first masterpiece: "Primordial Passion," a timepiece embodying the nation's vibrant cultural identity.




The watch, a testament to five years of meticulous artistry, features an extravagant dial display with 16 micro-sculpted Albanian folk dancers crafted from 18K yellow gold. These miniature figurines, each measuring just 9-10mm in height, represent the hours and Albania's 12 regions.



The intricate details, from their facial expressions to the embroidery on their clothing, are rendered with stunning realism, making each figurine a micro-theatrical masterpiece.



"I want to measure time with timeless beauty, by creating artistic and unique watches that transcend functionality to become enduring pieces of art," shares Pirro Ruço, founder of Artistic Jewellery Pirro.

The dancers are arranged in a dynamic dance sequence atop a micro-mosaic backdrop crafted from Murano glass stones. The 1,500 stones, cut in eight colors and 64 precise shapes, create a vibrant red-to-black gradient, reflecting the energy and vibrancy of Albanian culture. The geometric gold pattern subtly incorporates the Pirro brand motif, hidden among inverted "P"s.



The watch's artistry extends beyond the dial. The ornate lug design, reminiscent of richly decorated cabriole legs, adds an elegant touch even when the watch is laid down. The back cover showcases a micro-relief scene of the folk dancers, continuing the artistic narrative.



Pirro's dedication to craftsmanship is evident in the in-house production of all gold components using the latest Swiss manufacturing technology. The time-only display is powered by a central mechanical movement, developed in collaboration with Agenhor, a renowned Geneva-based watchmaker. The movement enables the intricate choreography of the dancers and features bi-color hour hands, shaped like eagle claws, crafted from black and yellow 18K gold.



"Primordial Passion" is a unique piece, a testament to Artistic Jewellery Pirro's dedication to celebrating Albanian heritage through exquisite craftsmanship. It is currently vying for recognition in the Artistic Crafts category of the 2024 Le Grand Prix d’Horlogerie de Genève (GPHG), a testament to its artistic merit.

The dancers are arranged in a dynamic dance sequence atop a micro-mosaic backdrop crafted from Murano glass stones. The 1,500 stones, cut in eight colors and 64 precise shapes, create a vibrant red-to-black gradient, reflecting the energy and vibrancy of Albanian culture. The geometric gold pattern subtly incorporates the Pirro brand motif, hidden among inverted "P"s.


The watch's artistry extends beyond the dial. The ornate lug design, reminiscent of richly decorated cabriole legs, adds an elegant touch even when the watch is laid down. The back cover showcases a micro-relief scene of the folk dancers, continuing the artistic narrative.



Pirro's dedication to craftsmanship is evident in the in-house production of all gold components using the latest Swiss manufacturing technology. The time-only display is powered by a central mechanical movement, developed in collaboration with Agenhor, a renowned Geneva-based watchmaker. The movement enables the intricate choreography of the dancers and features bi-color hour hands, shaped like eagle claws, crafted from black and yellow 18K gold.


"Primordial Passion" is a unique piece, a testament to Artistic Jewellery Pirro's dedication to celebrating Albanian heritage through exquisite craftsmanship. It is currently vying for recognition in the Artistic Crafts category of the 2024 Le Grand Prix d’Horlogerie de Genève (GPHG), a testament to its artistic merit.



While the pronounced crystal dome might initially make one question its wearability with a traditional dress shirt, the "Primordial Passion" is clearly not designed for conventional attire. This is a showpiece, a statement piece, a celebration of Albanian culture, and its intricate craftsmanship demands to be seen. It's not meant to be hidden under a cuff; it's meant to be admired.


The sheer level of detail, from the meticulously sculpted dancers to the painstakingly arranged Murano glass mosaic, elevates this timepiece beyond a mere timekeeping device. It's a work of art, a testament to the artisanal skill and cultural heritage of Albania. And while the intricate design might make one wonder about an automaton version, this watch is a celebration of the human touch, a reminder that even in an increasingly digital world, the beauty of handcrafted artistry remains unmatched.


Tech Specs: Pirro Primordial Passion

Movement: Manual-winding central fix movement developed by Agenhor; 50-hour power reserve

Functions: Hours and minutes

Case: 46.5mm × 22mm; 18K yellow gold

Dial: 18K yellow gold with 1,500 Murano glass stones in a micro-mosaic pattern

Strap: Lizard leather strap

Price: CHF 1.2m

Availability: Pièce unique

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